Pattern Repeat and Match Types Explained

Pattern Repeat and Match Types Explained

Keeping paper plumb in a house where nothing is square, marking a line on every wall, measuring corners at three heights, and deciding in advance where the discrepancy goes

Hang every length to a plumb line you have marked yourself, mark a fresh line on every wall, and measure corners at three heights before cutting. In an old house nothing is square, and the job is not to correct the room. It is to keep the paper true and put the discrepancy somewhere nobody looks.

Period properties are where our designs tend to end up, and they are also where walls lean, ceilings sag and corners open out towards the top. All of it is workable.

Why walls are never straight

Floors settle, timber moves, lath and plaster follows the frame it was applied to, and skirtings and ceilings were fitted to whatever was there at the time. A wall can easily be 15mm out of plumb over its height without anyone noticing, until a patterned wallpaper puts a set of straight vertical lines against it.

The paper reveals the room. That is not a fault in the paper, and no amount of care in hanging will make an out-of-true wall square.

The rules that keep you straight

  1. A plumb line on every wall. Marked with a level or a laser, not carried round a corner.
  2. Never hang to an edge. Not a corner, not an architrave, not a chimney breast return.
  3. Measure corners at three heights, top, middle and bottom, and cut to the widest.
  4. Check every third length against the level as you go, so you find drift while it is still a millimetre.

When the ceiling is not level

A sagging or sloping ceiling puts you in a genuine conflict: the paper can be plumb, or its top edge can follow the ceiling, but not both.

  • Hang plumb where the design is dense, floral or textural. The eye reads the ceiling line as the ceiling's fault, and the trim line simply widens gently across the wall.
  • Split the difference where the design has a strong horizontal element or a regular repeating band. Hang slightly off plumb, by half the ceiling's error, so neither the pattern nor the ceiling line looks obviously wrong.
  • Never follow the ceiling exactly on a patterned paper. It throws the whole design off vertical and the error grows across the room.

When a corner opens out

Measure at three heights and cut to the widest measurement plus your 1cm turn. The narrower end of the length simply turns slightly further round the corner, which is invisible. Cutting to the narrow measurement leaves a gap at the wide end, which is not.

If a corner is badly out, more than about 2cm difference over its height, turn a smaller amount, hang the next wall to a fresh line, and let the overlap in the angle be slightly wider.

When the wall bows

A gentle bow is not a problem: the paper follows the surface. What you cannot do is bridge a hollow. Smooth the paper into it rather than across it, or it will bubble there as it dries.

A pronounced hollow or a proud patch should be filled or eased before you start. Run your hand across the wall with your eyes closed; that is a better survey than looking at it.

Where to put the discrepancy

Every papered room has one join that does not match and, in an old house, one corner where the plumb line and the wall disagree most. Decide before you start where those will be:

  • Behind the door.
  • In the corner furthest from the window and from where people sit.
  • Above a doorway, where a short length hides it.
  • Never on the chimney breast, and never on the wall you see first from the door.

If you have already drifted

If the pattern has visibly run uphill by the fourth or fifth length, it cannot be corrected in place. Take back the lengths that have drifted, mark a fresh plumb line, and re-hang from there, which is one more argument for an extra roll.

Catch it early and you lose one length. Carry on and you lose a wall.

How do I hang wallpaper straight?

Mark a plumb line on every wall with a level or laser and hang every length to it, checking against the level as you go.

My walls aren't straight. Can I still wallpaper?

Yes. Most older houses are out of true and are papered successfully every day. Keep the paper plumb and put the discrepancy where it will not be looked at.

Should the paper follow a sloping ceiling?

No, not on a patterned design. Hang plumb, or split the difference if the design has a strong horizontal element.

Why is my pattern running uphill?

The first length was hung to a corner or a frame rather than a plumb line, and each length after it inherited the error.

Can I correct drift without taking the paper off?

No. Re-hang from a fresh plumb line, losing as few lengths as you can.

How much out of true is normal?

10 to 15mm over a wall height is unremarkable in a Victorian house.

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Customer Reviews

Overall rating: 5 / 5 from 1200 reviews.

Customer photo review of Lady Fern

Great service and lovely paper! Thanks!

Lady Fern

Customer photo review of Hester

very pretty and easy to DIY with peel and stick

Hester

Customer photo review of Hattie

Absolutely love this wallpaper! It was easy to hang and work with and the quality is high end. I will absolutely be purchasing again. Thank you

Hattie

Customer photo review of Bodhi

It’s only a little room, my sons office but it’s really brightened it up.

Bodhi

Customer photo review of Etta

Poor customer service - rolls are only available as one off 10m runs, so if you need 11m.. unfortunately you’ll be paying double for a second roll! Unless your walls are 8m or less, I’d avoid. Wrongly assumed Claret & Key would be slightly more compassionate about the situation and even help with a slightly discounted second roll, considering we only needed 1m. How wrong we were!

Etta

Store owner replied: Hi Emily, I'm sorry to hear that you are disappointed with the service. We sell our wallpaper by the roll, and we are unable to manufacture shorter rolls. This will be the same for most manufacturers as 10m rolls are standard, and most rooms require more than 1 roll to complete the job. Thanks, Claret & Key

Customer photo review of Brontë

I really loved this paper and thought it would look nice in my attic space. Delighted with the end result. Great service, excellent quality of paper and it really transforms the room. The eves are very low so the space was not utilised so making a feature with the wallpaper has created a cosy space to relax in. Thank you. M

Brontë

Customer photo review of Clayton

Beautiful and great quality!!!

Clayton

Customer photo review of Henry

X

Henry

Customer photo review of Hester

So easy to put up as wallpaper novices, would highly recommend!

Hester

Customer photo review of Finley

Short repeat and well weighted paper.

Finley

Customer photo review of Annie

Wonderful paper to work with and looks fantastic up. We've had so many lovely comments about it's finished look

Annie

Customer photo review of Jane

Paper was great quality and good to hang!! Thank you!

Jane

Customer photo review of Mason

Parfait exactement comme je l’avais imaginé🤩🤗

Mason

Customer photo review of Louisa

Love this wallpaper. It’s just enough to show a statement but not so loud that it overpowers the space. Being able to pick the color is such a great thing also. You’re not stuck with 5 options so it can match your style and colors of your space. Would recommend to anyone looking for wallpaper. Very happy and my installer said its super easy to install this pattern.

Louisa

Customer photo review of Henry

This wallpaper is thick and sturdy. It’s very easy to work with and easy to apply. It was my first time hanging wallpaper and this paper was very forgiving. Great product!

Henry

Customer photo review of Esther

Lovely quality wallpaper, easy to put up. Delivery was super quick

Esther

Customer photo review of Delilah

Beautiful pattern and high quality. Really brightened up my dinning room.

Delilah

Customer photo review of Brontë

I love how everything turned out and the price point was great. It was a bit challenging to piece together. Being from the USA, it was kind of a challenge to convert all the measurements to figure out how many rolls I needed and then where to cut the rolls to line up the images based on the design repetition. Luckily, I had plenty of wallpaper to work with on the roll.

Brontë

Customer video review of Odette

Absolutely beautiful design and texture. Got the heavy duty wallpaper and put it up without any previous wallpaper experience and it went up very easily and beautifully. Definitely recommend.

Odette

Customer photo review of Victoria

Papier peint facile à poser, très beau rendu.

Victoria

Customer photo review of Finley

Amazing and we are delighted with the results. The room is all set now for the arrival of our first baby.

Finley

Customer photo review of Felix

Extremely helpful and supportive when I needed advice on measurements, with fast delivery too. The quality of the wallpaper is excellent, and I’m really pleased with the overall service. Highly recommended!

Felix

Customer photo review of Rochelle

Ignore the decorators tools!

Rochelle

Customer photo review of Louisa

The print was beautiful and really elevated a small space. Heavy duty wallpaper was very easy to work with, especially for a first timer.

Louisa

Customer photo review of Albert

Was meant for the hallway, but decided last minute to put it in the lounge.

Albert

Customer photo review of Dorothea

Amazing wallpaper, strong and moveable, really great service when I needed more. I can see why its so expensive, but I'm a fan bigtime now

Dorothea

Customer photo review of Martha

Excellent from start to finish.

Martha

Customer photo review of Adele

Gorgeous wallpaper, but the measuring option on the website left us short by 1 roll. Had to order another one but when it came the colour match was perfect. Thankfully I wasn’t paying for a decorator, otherwise would have been disappointed in having to pay for them to return. Otherwise great quality wallpaper and design compared to other similar products available.

Adele

Customer photo review of Beatrice

Absolutely love this wall paper! And customer service was AMAZING!!

Beatrice

Customer photo review of Fleur

First purchase from claret and key and truly impressed. Beautiful quality wallpaper. Pretty yet not too fussy. Easy to hang, cut and match. Would work in any room Good tracking and delivery service too. Definitely recommend and would reuse for future projects.

Fleur

Customer photo review of Theodore

Everything went really good. Apart from the quality of the wallpaper which is fantastic, the staff were exemplary in their communications, friendliness and professionalism. They really did go the extra mile to help me. A great experience all round. Thank you. Patrick

Theodore

Customer photo review of Louisa

Thank you for the wonderful customer service!

Louisa

Customer photo review of Eleanor

Beautiful print. Quality paper. Easy to work with. I’m absolutely in love with it!

Eleanor

Customer photo review of Secret Arden

The paper is of great quality and just makes the bathroom perfect.

Secret Arden

Customer photo review of Belle

Gorgeous paper! Love that the colour can be customised.

Belle

Customer photo review of Stella

Lovely pattern and paper quality. However, I wish that I had paid more attention to the roll width measurement. For some strange reason your paper is narrower than a standard roll. This caused me a great deal of problems when papering my lobby, a small area but that made it more difficult because I was left with a narrow space to fill on 3 walls with a very long drop. Although I love the paper I probably wouldn't use it again just for this reason. Why you would produce paper not of a standard width is for you to know and me to wonder but it has made my small project very difficult.

Stella

Customer photo review of Lady Fern

Excellence in all categories except my measurements

Lady Fern

Customer photo review of Elizabeth

Fab quality wallpaper, perfect for our daughters nursery.

Elizabeth

Customer photo review of Ackley

Used this paper to make a dark study cosier. Absolutely loved the colour - the background is a perfect match to our existing panelling painted in Farrow and Ball Old White. First time using paste the wall and it was a revelation so easy and much less mess. Quality of the paper is great but noted the rolls are slightly narrower than most wallpapers. Loved the pattern match which meant little waste what we had left we used to recover some old box files which was easy. I thoroughly recommend.

Ackley

Customer photo review of Celine

Great paper very easy to hang .

Celine